About Us.
Other Creative Pursuits is an agency/consultancy delivering creative strategy, branding and campaigns for our future-focused clients.
Our work specialises in the interaction between people and places, and most of our clients operate in architecture, design, development and regeneration.
We bring a powerful blend of business experience, commercial expertise and strategic thinking to all our projects.
Creativity is at the heart of what we do and we set exceptionally high standards for our creative output and delivery. This means that with us you really can have work that’s better, faster AND cheaper.
Our team have decades of business and industry experience across some of the toughest sectors for brand and marketing, including renewable energy, property development, wealth, financial services, central and local government, and inward investment.
“It’s not just about being creative and having good ideas. Fundamental to what we do is getting the basics right i.e. we understand our individual client’s needs, and we deliver things on time and on budget.”
- Charlotte Broadribb, Founder
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Established in 2012 (formerly COLAB London LTD) we are a collaborative, virtual agency/consultancy, structured to respond to the specific needs of the client.
We were one of the first agencies to offer cost efficiencies to clients by working remotely and not having office overheads.
We continue to build on that model by finding new and improved ways to work flexibly, efficiently and effectively.
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It’s an agency cliché, but we really are an extension of our clients’ teams.
Our clients like us to come to them and immerse ourselves so we have a full 360 view, this means we can offer more meaningful consultancy services, aligned with the needs of the organisation.
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Our core team are multi-talented, and we encourage them to follow their own creative pursuits and other interests.
We also have an extensive network of exceptional creatives that we continue to collaborate with on client projects, many of whom we’ve known for over 15 years.
We share work and opportunities, and always deliver great results on time and on budget.
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Our mission is to prove that clients really can have it better, faster AND cheaper.
Leadership Team
Creative Strategy Director
& Founder
Charlotte Broadribb founded the original virtual, collaborative agency COLAB London back in 2012, now known as Other Creative Pursuits.
Charlotte’s background is in creating unique brands and campaigns with distinctive identities, working with a collaborative team of creatives including designers, film makers, photographers, web developers and visionary clients.
Charlotte is a trained Wellbeing Coach, Forest School Leader & Specialist Colour Consultant.
View Charlotte’s collaborative portfolio here.
Transformation Strategist
Max McKenzie recently joined Charlotte to restructure and rebrand COLAB London and transform it to become Other Creative Pursuits
Max’s background is as a senior marketing and communications leader. Previous roles include Executive Director of Communications at Thames Estuary Growth Board and Executive Director of Marketing at the Royal Institute of British Architects.
Max is a trained Energy Healer & Feng Shui Practitioner.
View Max’s LinkedIn profile here.
Studio Director
Jo Dix has been working with Other Creative Pursuits (formerly COLAB London) since 2017, collaborating with Charlotte on creative design projects & campaigns for our clients.
With over 20 years experience, 14 years freelance, Jo has worked with everything and everyone, from start ups to international companies, specialising in creating tailored visuals that speak directly to the heart of the desired audience.
Jo's Other Creative Pursuit is dog grooming - she’s also a champion badminton player.
Photographer
Iurdana Prada is a commercial and portrait photographer with 15 years of experience working with global brands and creative talent. Today, she creates high-end photography and content for corporate and creative businesses. Her fresh, timeless, natural-light approach is collaborative and client-focused.
Iurdana's Other Creative Pursuit is documentary and travel photography, celebrating cultural traditions through authentic imagery.
Research Analyst
Our mystery shopper & researcher undertakes desk research, telephone interviews, surveys and mystery shopping to understand our client’s markets and competitors.
The data she collects provides valuable insights that inform and shape marketing strategies for our Clients.
Her Other Creative Pursuit is Forest School.
Copywriter
Danielle Rhodes brings over a decade of experience across the public & local government sectors as a strategic communications consultant, designing & delivering high-impact strategies integrated campaigns.
Driven by a passion for storytelling that inspires real change, Danielle's creative copywriting enhances brand visibility & engagement.
Danielle's Other Creative Pursuits are script writing, theatre production & screenplays.
