RIBA Rebrand

In 2025, The Royal Institute of British Architects unveiled its new brand identity - a project that’s been years in the making but worth the wait.

During Max’s (Max joined Other Creative Pursuits in 2025, having been a long-term client of ours) time as Executive Director of Marketing & Membership at RIBA, she commissioned the brand agency and led this work through the insight, strategy and creative stages, securing CEO and Board approval, supported by RIBA colleagues.

At RIBA, it was described internally at the time as an exemplar project - not just for the creative output, but for the strategic clarity, rigour and ability to align stakeholders across a complex organisation.

Brand work like this is never just about visual expression; it’s about purpose, direction and momentum. RIBA now has a brand that supports its mission to ‘make the future a better place’ and better reflects the ambition and contribution of its members.